I Didn’t Start a Business. I Left a Broken System.
It was past midnight. My children were asleep.
And I was troubleshooting someone else’s broken automation.
I remember thinking: this is fine. This is what dedication looks like.
I was wrong.
It was past midnight. My children were asleep.
And I was troubleshooting someone else’s broken automation.
I remember thinking: this is fine. This is what dedication looks like.
I was wrong.
MailerLite had been building a remote-first culture since 2014. Not because a pandemic forced them to — because their founders believed, deliberately and philosophically, that the office is not where the best work happens. By the time I joined as a Customer Support Manager, this wasn’t a policy on an HR page.
It was the air across 40+ countries where the team was scattered, working asynchronously, without anyone looking over anyone’s shoulder.
Here’s what that experience rewired in me — and what I’ve been building with ever since.
I didn’t learn how funnels work by building them.
I learned how they work by fixing them. Hundreds of times, for real businesses, at the worst possible moment.