Market Smarter: Essential Digital Skills for Entrepreneurs

Market Smarter: Essential Digital Skills for Entrepreneurs

why Social Media Marketing Works

Frustrated with your hit-or-miss marketing efforts? 🎯

I hear you. And it’s time to stop shooting in the dark.

Introducing: “Market Smarter: Essential Digital Skills for Entrepreneurs.”


This isn’t just another webinar; it’s your backstage pass to the hidden workings of successful digital marketing – the stuff that great entrepreneurs are using to pull in customers by the boatload, all without spending too much. 💸

Day 1: November 11, 2023 – 1:00 pm to 5:00 pm Manila Time
Day 2: November 18, 2023 – 1:00 pm to 5:00 pm Manila Time
Day 3: November 25, 2023 – 1:00 pm to 5:00 pm Manila Time

Ready for the insider’s view? Here’s what you’ll learn:

👉 Strategy & Goals: We’re talking laser-focused, crystal-clear goals – and the high-impact strategies to hit them every time.

👉  Audience Understanding: Get ready to dive head first into your customers’ world, uncover what makes them tick, and use those golden insights to turn your offers into no-brainers.

👉 Content Creation & Distribution: Discover the art of storytelling that sells, and get your message out far and wide (and right where it needs to be seen).

👉  Optimization & Analysis: Think of it as your secret weapon: the data-driven, fail-proof way to ditch what’s not working and double down on what is.

👉 Community & Engagement: You’re not just building a customer base; you’re creating a tribe of die-hard fans who can’t wait to see what you’ll do next.


But hold on, because there’s MORE:

REGISTER NOW, and you’ll unlock the vault to our our EXCLUSIVE community where you’ll have access to:

  • a library of workbooks, cheat sheets, and templates that are actually useful.
  • a community of fellow go-getters, all hungry to make their mark (just like you).
  • support from a team of experts who are just as obsessed with your success as you are.

And because you deserve nothing less than the best, you’ll also get brain-picking sessions with the giants in the industry!

We’ll be launching this in Q1 of 2024 – which is just a few months away.

I promise you it would be worth the wait. 

No more guesswork. No more confusion. And definitely NO MORE watching others hit it big while you’re stuck on the bench.

Your time? It’s NOW. 🌟

So, are you ready to step up & stand out? Join “Market Smarter: Essential Digital Skills for Entrepreneurs”! 🚀

What You’ll Learn:

Module 1: Introduction to Digital Marketing

  • Overview of digital marketing
  • Importance of digital marketing in the modern business landscape
  • Setting digital marketing goals

Module 2: Identifying Your Customer Avatar

  • Defining and understanding customer avatars
  • The importance of target audience segmentation
  • Tools and methods for audience research
  • Creating detailed customer avatars

Module 3: Building Your Core Messaging

  • Crafting a compelling brand story
  • Developing a unique selling proposition (USP)
  • Aligning core messages with brand values
  • Ensuring consistency in messaging across all platforms

Module 4: The Stages of Customer Journey

  • Mapping out the customer value journey
  • Strategies for moving customers on stage to another
  • Creating memorable customer experiences
  • Retaining customers and encouraging repeat purchases

Module 5: Content Marketing Essentials

  • Fundamentals of content marketing
  • Creating a Content Strategy & Measuring Success
  • Types of content and content channels
  • Generative Artificial Intelligence for Content Creation

Module 6: Social Media Marketing Essentials

  • Overview of various social media platforms
  • Building a social media strategy aligned with business goals
  • Social media marketing tools
  • Social media analytics and performance metrics

Module 7: Pay-Per-Click Advertising Essentials

  • Basics of digital advertising
  • Platforms and strategies for digital ads
  • Budgeting and setting bids
  • Tracking ROI and optimizing ad campaigns

Module 8: Search Engine Optimization Essentials

  • SEO (Search Engine Optimization) basics and best practices
  • Leveraging SEM (Search Engine Marketing) for business
  • Keyword research and optimization
  • Understanding search algorithms and staying updated

Module 9: Email Marketing Essentials

  • Building and managing an email list
  • Crafting effective email campaigns
  • Email marketing tools
  • Testing and optimizing email strategies

Module 10: Building Your Community

  • The role of community management in digital marketing
  • Building, nurturing, and engaging an online community
  • Handling negative feedback and crises
  • Strategies for growing community advocacy

Module 11: Analytics & Optimization

  • Introduction to data analytics in digital marketing
  • Understanding key performance indicators (KPIs)
  • Tools for tracking and analyzing marketing data
  • Making data-driven decisions for campaign optimization


Guess what? “Market Smarter: Essential Digital Skills for Entrepreneurs” isn’t just some snooze-fest webinar where you passively soak in the blah blah blah. Nope! Strap in, because you’re about to dive into a whirlwind of hands-on, brain-buzzing, action-packed learning! 

Breakout Rooms: Ready for some real talk? The breakout rooms are where the magic happens! You’ll huddle with like-minded go-getters, hashing out ideas, strategizing, and forging connections that could maybe last a lifetime. Talk about pushing boundaries, challenging ideas, and igniting that spark of collective genius. 

Pre-Webinar Homework: Think you can show up unprepared? Think again! Before we even kick off, you’ll receive a pre-webinar assignment designed to prime your mind and set the stage for maximum learning. This is where you’ll set your intentions, outline your goals, and maybe confront a few hard truths. So when you step into the webinar, you’re not just present; you’re utterly, wholly engaged.

Post-Session Assignments: The learning doesn’t stop when the webinar ends; in fact, it’s just the beginning. Each session concludes with a homework assignment, a chance for you to apply those freshly-minted skills in the real scenarios. We’re talking practical, hands-on tasks.

So, what? Ready to roll up those sleeves and plunge into a “learn-by-doing” extravaganza?

“Market Smarter: Essential Digital Skills for Entrepreneurs” is about sparking action that turns KNOW-HOW into WOW-NOW!

Your mission, should you choose to accept it, starts here. And trust me, it’s gonna be a blast! 

    Your Investment

    Now, let’s talk about your ticket to this game-changing experience. 

    I know what you’re thinking: “This sounds incredible, but… how much is it going to cost me?”

    Here’s the thing: “Market Smarter: Essential Digital Skills for Entrepreneurs” isn’t your average run-of-the-mill webinar.

    It’s 12 hours of pure, unadulterated digital marketing wisdom, spread over four Saturdays.

    It’s your roadmap out of the wilderness of hit-and-miss marketing and into the promised land of consistent, scalable success.

    So, what’s the investment? Picture this: THREE action-packed sessions, insider secrets, live Q&A, and the kind of hands-on learning that’s going to transform the way you do business forever.

    For that? The investment is P8,888


    I see you there, doing the math. That’s just a P808 per module lesson. Less than you’d spend on a fancy dinner, but oh-so-much more satisfying. Because, let’s be honest, that dinner’s not going to change your life. But “Market Smarter?” It just might.

    But let’s make something crystal clear: this live webinar is for the doers, the movers, the shakers, the makers. It’s for those with the resolve to dive in head first and emerge victoriously. That’s why there are no refunds. We’re here to ignite decisive, transformative action, not to fan the flames of hesitation.

    Oh, and one more thing: don’t bank on a replay. Life’s about seizing the moment, and we’re not promising a second chance to relive the experience. Your breakthrough demands your presence.

    A fair warning: Seats are limited 20 ACTION TAKERS ONLY.  And they’re filling up fast.

    So if you’re serious about leaving those hit-or-miss days behind and stepping into a world where marketing is a game you win? Now’s the time to make your move.

    Ready to lock down your spot? 

    Your future tribe of die-hard fans is waiting. Let’s not keep them waiting too long, shall we?

      About Me

      Hi! I’m Gwenn Doria, your soon-to-be digital marketing sensei who will guide you on your “conquer-the-world” entrepreneurial adventure.

      Now, I know what you’re thinking: “What’s this person’s superpower?” Buckle up, because you’re in for a story that’s almost 15 years in the making.

      Picture this: a world where trainers, speakers, and coaches aren’t just voices in the crowd, but roaring lions in the digital jungle. That’s the reality I’ve been crafting as a digital marketing project manager, sales funnel builder, online course content developer, and content writer. All these years, I’ve been working with these experts to monetize their expertise online ordinary. 🌟

      But wait, there’s more to this saga. I’ve also been that reassuring soul on the other end of the interwebs for SaaS companies, the tech support specialist who dives into digital quicksand and emerges with seamless solutions for their users.

      Oh, and did I mention I’m also a beta tester for (mostly) Generative AI software programs?

      But my heart beats a little bit faster for Creative Dash. My Content Marketing Agency that transformed my passion for authentic, impactful communication into a living, breathing no-fluff zone.

      We’re a powerhouse team of CREATIVE & COMPETENT content specialists, dialed in on one mission: catapulting entrepreneurs into the spotlight with CONSISTENT, conversion-focused content marketing campaigns. 💥

      Why does all this matter to you? Because every battle, every triumph, and every “Aha!” moment along my journey is fueling one purpose: to arm you with the skills you need to navigate the digital marketing world through “Market Smarter: Essential Digital Skills for Entrepreneurs.”

      Again, this isn’t your run-of-the-mill webinar. It’s a treasure map, and I’m handing you the key, forged from years of in-the-trenches experience.

      So, if you’re ready to swap the guesswork for mastery and the trials for triumph, I’ve got just one question: Are you in?

      What MY clients SAY

      “I enjoyed working with Gwenn, who helped out on a lot of social media and marketing related tasks. Very capable, intelligent, and organized. Gwenn knows how to search for answers, implement, and properly report on goal metrics.”

      Neal S.

      Fractional CMO

      “Gwenn is a professional blogger and newsletter creator. You give her an outline and she will write a blog post or create a newsletter to your liking. Her work is professional, concise, and excellent. I will always ask her to compose my blog and create my newsletters.”

      Phyllis J.

      Virtual Assistant Agency Owner

      “Gwenn is a reliable, responsible, and a very friendly person. She always had very good insights about our SaaS product and was very willing to share them to the team. She is very nice and empathetic with customers and colleagues. It’s a pleasure to work with her.”

      Karina N.

      Customer Support Manager | Email Marketing SaaS

      “Gwenn is conscientious and reliable and pays great attention to detail. She is also very personable and easy to work with.”

      Brenda T.

      Business Coach

      “I would highly recommend Gwenn to any business owner looking for a knowledgeable, skilled, and experienced team member who is well-versed in a wide range of tasks.”

      Brent F.

      Sports Coach

      “Gwenn has been such a great asset to my online marketing team. She’s a great writer and understands the English language very well. She has the ability to manage easy & complex tasks and has been great to work with.”

      Jen S.

      Digital Marketing Consultant

      “Gwenn is very organized and excels with many projects, including marketing, blog post writing, and creating reports. She was of great help to us and we appreciated her work.”

      Kelsey J.

      Digital Marketing Agency Owner

      “Gwenn displayed empathy, great communication skills, and strong troubleshooting skills in assisting members with technical concerns in their sales funnels.”

      Rohini K.

      Technical Support Team Manager | Sales Funnel SaaS

      “I received a very impressive, quick, hassle-free result. I am absolutely impressed with the level of service Gwenn provided. Beyond my expectations! 

      Gordana L.


      “There was no task too big or small for Gwenn. She displayed high levels of initiative and was easy to work with.”

      Emily S.

      Business Coach

      “Gwenn is a true professional that stays on top of changes within the marketing, social media, and SEO space. She is able to utilize her knowledge to keep me up to date with the current market AND efficiently implement agreed- upon strategies. As a business owner, her knowledge alone has saved me a lot of time and energy and enabled me to focus on strategies for the business, rather than the actual day-to-day tasks needed to implement my vision. She is extremely resourceful, punctual with deadlines, and a perfectionist.”

      Lisa M.

      Affiliate Marketer

      "Excellent content provider!"

      Nikki T. | Essential Oils Advocate
      “Creative Dash writes my content with a full understanding of what I want to convey. They understand perfectly what I want to achieve with regard to my social media presence. EXCELLENT content provider, and SUPER EASY to work with! “

      "I'm impressed!"

      Simon F. | Business Coach
      “I have been impressed with the quality of service from the team. The team offers a wider range of services than most individual remote workers can provide. Hiring the team is a very cost effective way of outsourcing and I recommend Creative Dash.”

      "I love my website!"

      Sandra C. | Easecox International Director
      “Thank you, Creative Dash for taking care of my digital marketing campaigns! I love my website, how my Facebook page content is written and how the graphics are designed!”

      "Great work!"

      Xyra G. | Health & Wellness Advocate

      “Creative Dash provided written & image content for my Facebook page. They also provided product descriptions for my online store. I only have 2 things to say – GREAT work! Highly recommended! “

      "I recommend Creative Dash!"

      Karen P. | Printing Company General Manager

      “Creative Dash provided written content for the launch of our first product. I like how the captions are compelling and clear. I recommend Creative Dash for your content writing needs.”

      "I am greatly satisfied with their work."

      Tes W. | Heavy Equipment Distributor

      “Creative Dash provides written content & graphics for our company’s Facebook page. The team does good research about our products and services and writes about them accurately. I am greatly satisfied with their work.”

      "Truly a team of creative content marketing specialists!"

      Rose A. | Winepreneur

      “Creative Dash helped me a lot with digital marketing by providing great written content and graphics. Truly a team of creative content marketing specialists!”

      5 Reasons Why You Should Outsource Content Marketing

      5 Reasons Why You Should Outsource Content Marketing

      why Social Media Marketing Works

      Do you struggle to balance content marketing with all the other responsibilities your company demands? Are you tired of generating content that falls flat and fails to engage and convert your target audience?

      Say goodbye to ineffective content and hello to effortless content creation. Outsourcing to a specialized content marketing agency will unlock the power of high-quality, results-driven content.

      Content marketing addresses consumer needs and provides valuable information your audience will love. Not only that, but content marketing also delivers results. Increased brand awareness, customer engagement, customer retention, improved search engine ranking, and increased website traffic are just a few benefits you can expect. It is a critical component of any digital marketing strategy, but it can be time-consuming and complex to execute in-house.

      Outsourcing content marketing offers a range of benefits that can help businesses achieve their goals more efficiently and effectively. Here are five reasons why you should consider outsourcing your content marketing efforts.

      Reason 1 – Increased Efficiency

      Outsourcing content marketing to a specialized agency can help businesses maximize their time and resources. Content marketing agencies have years of experience and expertise in creating and executing effective campaigns and access to the latest tools and technologies in the field. This allows them to produce high-quality content more efficiently and in a streamlined manner.

      Small business owners may find it challenging to manage their content marketing efforts while also running their daily operations. By outsourcing their content marketing to a specialized agency, they can free up their time to focus on other areas of the business, such as product development or customer service. This increased efficiency can lead to a more productive and successful overall business strategy.

      Similarly, a large enterprise may have a dedicated in-house content marketing team but still find it challenging to keep up with the ever-changing content marketing landscape. Outsourcing to a specialized agency can bring in fresh perspectives, new ideas, and more efficient processes, allowing the enterprise to stay ahead of the competition.

      Whether building relationships or establishing your company’s leadership, outsourcing content marketing can help businesses achieve their goals more effectively and efficiently. It allows them to allocate their time and resources toward other areas of the business.

      Reason 2 – Access to Expertise

      Working with a content marketing agency means having access to a team of experts who have the knowledge and skills to create high-quality content that drives results.

      These experts can help businesses identify the right strategies and tactics to reach their target audience, and they can also help track and measure the success of their campaigns.

      For example, a business in the technology sector may struggle to understand how to reach its target audience of tech-savvy consumers.

      A content marketing agency with knowledge of how to communicate to their target consumers helps the business understand the latest trends and best practices for reaching this audience and develop a content strategy that effectively connects with them.

      Regardless of industry, working with a content marketing agency with relevant expertise can provide businesses with the support and guidance they need to effectively reach their target audience and measure the success of their campaigns.

      The expertise that these agencies bring to the table can be invaluable for businesses looking to stay ahead of the competition and achieve their marketing goals.

      Reason 3 – Improved Quality

      Content marketing agencies have the resources and expertise to create high-quality content that is well-researched, engaging, and optimized for search engines. They can help businesses build a consistent voice and message, and develop and maintain a content calendar that keeps the brand on track.

      A business may struggle to create consistent, high-quality content that effectively represents its brand and resonates with its target audience. A content marketing agency can help the business develop a content strategy that aligns with its brand voice and messaging and create a content calendar that ensures regular and consistent content production.

      Improved quality of content also addresses marketing and sales issues, usually in the areas of lead generation, customer engagement, customer retention, and improved search engine optimization.

      Content Marketing agencies are used to producing content that is well-researched, engaging, and optimized for search engines. This can help businesses effectively represent their brand and reach their target audience, leading to increased engagement and success.

      Reason 4 – Scalability

      As businesses grow and evolve, their content marketing needs may change. Outsourcing content marketing efforts to an agency with the resources and expertise to scale with the business can help ensure that content marketing remains effective and relevant.

      Small businesses may start with limited content marketing budgets and resources. As their marketing needs grow and change, they may require a more comprehensive strategy to keep pace with their growth.

      Large enterprises may encounter fluctuations in their marketing needs, such as seasonal promotions or product launches. These changes may require increased budgets and resources for content marketing.

      Outsourcing to an agency with the capacity to adjust to changing needs of a business will keep its content marketing effective and relevant, even during periods of increased demand.

      Content Marketing Agency specializes in adjusting and customizing content to each circumstance. Such expertise can help businesses keep up with their changing marketing needs, leading to continued success and growth.

      Reason 5 – Cost-Effective Solution

      Outsourcing content marketing can be a cost-effective option for businesses of all sizes. The cost of building and managing an in-house content marketing team is usually costly and time-consuming.

      For small businesses, having a full-time content marketing team might not be feasible due to budget constraints.

      However, it’s crucial for them to have engaging and high-quality content to connect with their target audience. Outsourcing to a specialized content marketing agency offers the best of both worlds – access to a team of professionals with the skills and knowledge to create impactful content, without the added expenses of building an in-house team.

      Similarly, a large enterprise may require a large and experienced content marketing team to execute its content marketing strategy, but hiring and managing this team in-house can be cost-prohibitive.

      By outsourcing content marketing to a specialized agency, the enterprise can benefit from the economies of scale and cost savings associated with working with a team of experts, while also avoiding the cost of hiring and managing an in-house content marketing team.


      As a business owner, you want to take your company to new heights and achieve success. This often involves many responsibilities and challenges, such as managing your finances, managing your team, and creating content that resonates with your target audience.

      However, content marketing is a crucial component of your business strategy and neglecting it can result in missed opportunities for growth and success.

      By teaming up with a specialized agency, you can enjoy the many benefits of working with a team of experienced professionals.

      Outsourcing content marketing can also be cost-effective even as your business grows and evolves. These agencies have the resources and expertise to create high-quality content that is well-researched, engaging, and optimized for search engines.

      Don’t miss out on the opportunity to achieve success with content marketing. Unlock the full potential of your business through the power of effective content marketing. We hope that these 5 Reasons Why You Should Outsource Content Marketing helped you decide on the benefits of investing in it.

      If you need more information, reach out to us. Let’s start this journey towards success together. Invest in your future today and experience the benefits of a thriving business.

      10 Reasons Why Social Media Marketing Works

      10 Reasons Why Social Media Marketing Works

      why Social Media Marketing Works

      “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” – Lori Ruff

      Every business owner knows the impact of social media marketing to their business. If done right, it can give you a steady stream of leads and sales. If you are not making the most of social media yet, here are 10 reasons why you should launch your social media marketing campaign today:

      Reason # 1: It allows you to connect with your audience.

      Genuine interaction with your audience is the most important pillar of social media. Success with social media is about emotional connection with your prospects and existing customers. Take time to read and respond to their comments to spark valuable conversations.

      Doing this consistently, you’ll be building a community of loyal followers. Social media offers this powerful kind of relationship-building opportunity. Take advantage of it.

      Reason # 2: It helps you better understand your audience.

      As you engage with your audience, you’ll get to learn more about them and what they need. This will help you to create a buyer persona that includes their interests, buying behavior and other relevant demographics. If you like to learn more about how to develop buyer persona with social media data, read this Hootsuite article.

      Another importance of understanding your audience is it can help you to build common ground between you and your audience. You’ll be able to write a better messaging that would resonate with them all the time.

      Reason # 3: It helps you decide which products and services to offer.

      In relation to developing your buyer persona, social media marketing can help you decide which products and services to focus on or develop. Here are some key things you need to monitor:

      • what are your customers’ concerns
      • what your customers are talking about
      • what your customers are looking for
      • what are your customers recurring issues
      • what do they love and hate about your products and services

      Reason # 4: It gives you an opportunity to monitor your competitors.

      Thanks to social media. Monitoring your competitor is as easy as visiting their social media accounts. In a few minutes or hours, you’ll know what they are doing and anticipate their next step. With this information, you can be one step ahead of your competition.

      Reason # 5: It gives you the platform to explain your mistakes.

      Managing negative feedback is one of the painful things you have to do. It is especially tough if you are at fault. Make sure you have a strategy in place in handling this part of social media marketing. Prepare a well-crafted message, know who to escalate it to (if necessary) and the most important thing is to act quickly.

      One good practice is to provide your customers a way to get in touch with you using another medium of communication – ask them to call your customer service hotline or send a direct message with their contact details so you can discuss the issue and work on it.

      Reason # 6: It helps you build authority.

      Having a strong social media presence is an efficient way to showcase your expertise. You can establish yourself as an authority by doing the following:

      • regularly providing valuable and relevant information to your audience
      • be creative with your content – use videos, images, and graphics
      • engaging with your audience by answering their questions
      • participating in online conversations

      Reason # 7: It helps you create awareness for your brand.

      Connecting with your customers on social media will increase awareness for your brand. Here are creative ways to make sure your content is shared:

      • hold contests and giveaways
      • hold a live video question and answer
      • share trending but relevant content
      • create compelling images
      • share influencers’ content

      Reason # 8: It cuts your marketing costs.

      Social media marketing cuts costs. There is no need to spend a fortune on reaching your audience, creating a buyer persona, advertising, and competitor research. Over the years, social media marketing has taken over the traditional print advertising. If you’d have to invest in paid advertising, doing it on social media is relatively cheaper than paid printed ads.

      Reason # 9: It gets you more website traffic.

      If you check your website analytics, you’ll see that your social media accounts are constantly bringing high-volume of traffic to your website. This is true in most cases. To increase your chances of being discovered on social media:

      • keep a social media calendar
      • use relevant hashtags
      • pre-schedule your posts
      • monitor posts’ performance so you can re-share them

      Reason # 10: It helps you grow your sales.

      You will definitely reach your goal of high conversion rate if you do social media marketing the right way. Invest on some paid advertising and you are sure to reach a laser-targeted audience who will most likely buy your product.

      Are you ready to launch a social media marketing campaign that works? Talk to us.

      8 Things To Consider for Effective Content Marketing

      8 Things To Consider for Effective Content Marketing

      8 Things To Consider for 
Effective Content Marketing

      Content marketing can make your brand top-of-mind, but only if it is done correctly. Remember, you are competing against a multitude of information which is probably saying the same things. Information, however, can be presented differently. The key is to make yours the most interesting choice there is.

      In this article, you’ll discover 8 things to consider for effective content marketing:

      1. Cut to the chase.

      Those who read or watch anything online don’t have a lot of time. The faster you are at making your point, the more effective your content is. Can you say something unique and useful in 500 words? That’s great, but someone who can present the hook in 200 to 300 words is doing a better job. Don’t be long-winded.

      Making a video? Challenge yourself. Compress the whole presentation in three minutes or less without sacrificing quality. Brevity is always good practice.

      2. Be unique.

      If you aim for attention-grabbing content, you better be. You don’t actually need original ideas. Some might even go as far as to say that no such thing exists. Every idea has been said a thousand times over. But is your delivery unique? Will it grab the readers by the collar and say: listen to me! Look at me!

      We’re not saying you should be loud. We’re just saying it’s not enough to just say something these days. You need to perform. If you want to learn more about this, sign up for our sister company MoxieDot’s newsletter to get a free Impact Blueprint guide that can help you with this.

      3. Define your voice.

      The “voice” is something that is very important to any written work. It is what transforms a simple text into an actual message. It is the soul of the structure. It is your thoughts, yourself, your opinion and how you present it coming through what you write. Good content has a strong voice, so alive that the readers can imagine an actual person speaking to them.

      Memorable content is mostly delivered by a strong and effective voice. It just makes absorbing information easier. If you have ever had a really good speaker as a professor, then you would know how a good voice affects content.

      4. Appeal to the senses.

      Never forget that no matter what type of content you are making, the space you are working on is always highly visual. When writing blog content, be careful not to commit typographical errors as these are off-putting. Play around with white spaces, type fonts and sizes to make reading a more pleasurable experience. Appeal to the senses and the imagination whenever you can.

      Do you have space for images? Choose them well. Make sure they are attractive. Do not be afraid to be descriptive if you have a knack for it. If you don’t, use visual aids. Go for mixed media content. Combine videos and short articles to better communicate. Remember, in Content marketing, you are not just there to educate your readers. You are also there to entertain.

      5. Be accessible.

      Take a complex idea and simplify it in a creative way. Voila! You have good content. Your idea might not be original in content marketing but people always appreciate a good teacher. Good teachers make even the hardest of ideas seem so easy to understand. You don’t need a long article for these types of content. We find that the best educational channels are actually visual content.

      Take the time to design an appealing diagram. Make a short video to demonstrate your point. Are you good in math? Give “magic” shortcuts. Good at cooking? An edited one-minute cooking demo with a lot of colors will be watched by plenty of people and even shared on social media. As a bait, offer the complete recipe on your blog and watch the numbers grow as you monitor your organic traffic

      You’ve heard it before – without an effective content marketing strategy, your business will find it hard to reach out to your ideal audience. If you don’t provide content that informs, educates, or entertains then you might just be losing the race.

      6. Have a funnel structure.

      Content marketing recognizes that to effectively communicate with your audience, you need to understand exactly where they are in your business structure first. This structure is similar to a funnel in the mouth of a bottle.

      Stage 1: Discovery

      This is the largest opening of the funnel but it is also the farthest from the mouth of your bottle. This means you should be giving content valuable to your audience without any sales pitch, as this will turn them off.

      Stage 2: Immersion

      Here, the funnel gets narrower so your audience decreases in number. However, you also manage to filter passive visitors from likely clients. You continue to hook them with your content with only subtle suggestions of buying into the type of product you are selling.

      Stage 3: The Sale

      This is the narrowest point of your funnel but it is also the point where you have most likely succeeded in attracting likely customers. Now it’s time to make that sale. Make them decide to buy your product with powerful descriptions and attractive graphics for promos.

      Stage 4: Retention

      At this stage, your audience is already considered your client. The trick is to keep on producing content that would make your client purchase again.

      7. Don’t forget about the soft sell.

      Whenever you are at a loss about what type of content to publish, just remember that content marketing has to be slyer than traditional advertising. A lot goes into making a strong hook – or several strong hooks. What you are pining for is the attention of the clients. Once you have their attention, you need to gain their trust. For content marketing newbies, it might look like a long and painful road to finally making an actual sale. We won’t lie. Sometimes it is.

      However, unlike hard selling traditional ads, valuable content tends to last for years. It continues to attract your potential audience who, later on, could be clients. Generally, it is more cost effective. A bad advertisement can be a nuisance, driving potential clients away. Valuable content, on the other hand, creates a culture wherein your brand reigns supreme.

      8. It’s not about you.

      Content does not have to be just about blogging. It encompasses a lot of things: from shared images or visual narratives on social media to Youtube videos showing product reviews or demos.

      Here’s a hard & fast rule: Whatever medium you may choose, content marketing newbies must remember one thing: it cannot be about you. You need to think about your audience and give them what they want. You need to provide high-quality information if you want to gain their trust.

      Could you pitch your product? That depends on where in the funnel your audience is. But if you must make a pitch, do so subtly, and only occasionally. Never pitch too soon.

      Need help with your content marketing campaigns? Book a discovery call with us to discuss your requirements.